Search Engine Optimization, in brief, SEO is today’s one of the most unpredictable industries which is always on the move and has been evolving day in and day out. Although, few years back, SEO was thought to be the “Internet Black Magic”, now it is appraised as one of the most powerful & indispensable part of the modern digital marketing strategy.
There has been a discernible uplift in the investment made by companies on SEO service for the last couple of years. For SEO service, globally, businesses made a collective investment of $70 billion last year. This may sound mind-boggling, but this amount probably will exceed a far-fetched $100 billion within the next few years.
SEO as an industry has come a long way and from the glimpse of its behavior in the past days, we can prognosticate that the best days are yet to come. Still the most strenuous thing is to anticipate what will come next and its impact on the way SEO service work. Since the top-notch search engines are ceaselessly updating and clarifying their algorithms and SERP displays, we can’t just sit back and wait to respond. I think it’s better if we take charge and overview the past trends to cope up with the upcoming days.
Now that 2019 has ended, figuring out the inauguration of new trends in SEO service that will matter in 2020 can help businesses to frame their strategies and exploit the new technologies. Here are some of them:
PREDOMINANCE OF MOBILE-FIRST INDEXING
According to Statistica, the largest share (52.2%) of the global traffic generated in 2018 was through smartphones and other mobile devices. Furthermore, optimizing websites for the mobile devices has become an essential segment of SEO service.
Earlier, in March 2018, google introduced brand new criteria in terms of ranking websites, which is called mobile-first indexing. In July 2019, google declared that, mobile-first-indexing is active by default for all the new websites that were unknown before. On the other hand, google will still be monitoring and continue to evaluate the older websites based on the best practices like having the same content, metadata and structured data in both the mobile and desktop versions of your website.
Simply put, if a website has both the mobile and desktop versions, google will index the mobile version only. Furthermore, the desktop version of the websites will miss out a massive influx of traffic.
As a primary step, you can easily find out if your website is mobile friendly or not. Google offers the mobile test site which is free can be used to handle this task. It will help you by informing whether your website is mobile friendly or not, thereby showing you the steps you’re required to take to optimize your website for the mobile devices.
It’s high time you should go out of the box and focus on how the SEO service will work in the future. Having a mobile friendly website is super-important to stay on the competition of gathering traffic as well as to get indexed by search engines.
EMPLOYMENT OF VOICE SEARCH SEO SERVICE
Smart devices and smart assistants on devices like Alexa and Siri are playing a crucial role on the establishment of the future of voice search SEO service. Already in recent years, more than 20% of queries on android devices have been made via voice search.
In 2020 and beyond, SEO service based on voice search will be an important trend for the businesses to focus on. It is going to be a phenomenal technology which will drastically change the way contents and the SEO service work.
Most of the time, majority of the people who use voice search, use longer-tail keywords and more conversational words in compared with the typed searches. For instance, some may do a voice search for- “What is the closest beauty salon near me?” instead of “beauty salon near me.” So it’s clear that, voice searches are more likely to be a question phrase.
So it’s important to know how people would speak about a product or service while using voice search. There are tools like Answer The Public available to research how people are asking questions using your specific keyword.
Already in the UK, marketing agency like passion digital and many others have started providing voice search SEO service to their clients globally.
UX & ACCELERATED MOBILE PAGES (AMP)
Google emphasizes on delivering the best quality user experience. Mobile page speed has been established as a ranking factor since July 2018. An updated page report was recommended to use for the improvements. But it also made sure that, the intent of a search engine query was still a strong signal. Consequently, only if the content in a website is relevant and answers a query to the best, it is also possible for a sluggish page to rank high.
Accelerated Mobile Pages (AMP) ensures the best UX and a much less loading time which is about 30X faster. Companies like Google and Twitter including others unveiled this open source project which is designed to make the mobile pages faster than ever.
CONTENT RELEVANCE & USER INTENT
Uniform Resource Locator, URLs with the content that has the highest relevance usually rank in the first couple of positions in SERP. It’s obvious that, if the content doesn’t meet the user intent there’s a little chance of getting ranked in those positions. Google evaluates content real time and assesses the relevance of it.
Although websites ranking on the first page of SERP seems to have long-form content, it is not the solely secret of getting ranked. Furthermore, ranking depends a lot on the depth and the quality of the content. Engaging in-depth content seems to be continuing to dominate in the future also.
SEO service has gone through innumerable elementary strategic changes throughout the last few years due to the excellence of new intelligent algorithms and quick adapting process of improving UX.
Chances of employing different tactics and tricks to outsmart Google’s algorithms have become narrower. In reality, content that is based on concept, strategy of content, and the best possible use of Meta Tags are some of the fields that SEO aims at.
To concede the patterns and data stored in the cloud, artificial intelligence uses its advance machine learning algorithms. Utilizing AI technology in SEO service help businesses in processes like-
precise data on targeting ads
. Analyzing the standard of the content
. Drafting clientele segments aiming at the target market
Beyond doubt, artificial intelligence offers you a very unique and state-of-the-art technique which is designed to save your time and resources. Now that we have got the idea of the underlying interrelation between SEO and artificial intelligence, it’s time we unveil how AI is bound to shape the fate of digital marketing in the future. There are many ways AI will change the way SEO service works.
Creating better content
In a day, Google processes billions of search queries and among them about 15% are never seen before. Searchers look for the most accurate & relevant results for their query from Google. For this reason, they resort to use long sentences for their query instead of some specific words and these seem to be conversational in tone. This sort of queries makes it difficult for the search engines to provide the searchers with the most relevant results they expect.
Google uses RankBrain, an artificial algorithm to process, identifying relevancy & serving with the exact results for this kind of queries. To cut a long story short, the primary role of AI is to assist businesses in the never-ending race of rankings, catching visitors and delivering the admissible & specific results on SERP display.
stuffing your website with just keywords is not a good idea anymore, instead,
creating better content associated with the domain, delivering better concepts
and understanding the category of the queries should be taken into account more
Optimizing your Content strategy
AI machine learning technology is now able to comprehend visual content. Voice search as an option has become a very popular trend and almost all of the advance web browsers available now are capable of performing voice search.
In addition, web browsers like Google Chrome, Mozilla Firefox & Microsoft Edge have the ability to read and perceive what the images and videos are about. This type of advancement pushing businesses hard to recreate and carry out a profound blueprint of content marketing, which is versatile to the visual content and voice search.
In the UK, to accumulate consistent data to read the users’ behavior on social media like Facebook, twitter, Instagram and their interaction with the websites, some marketing agencies that provide modern SEO service are using various business intelligence analytics tools that use machine-learning-algorithms. This helps businesses in both pointing out the lacks in content strategy and gathering data-driven insights to develop a robust and reliable buyer image.
the business growth and supercharge the visibility of your content, you must
have to give importance to creating better descriptions, focus on keywords and
make a point of other inevitable metrics of search engine optimization.
To conclude, the future of SEO service is a complex mix of several things. Both AI and machine learning is becoming the Swiss army knife of the modern digital marketing and search engine optimization, that can help you successfully secure your business goals like engagement and conversions.
Still, it’s not too late to focus on AI and machine learning software or other trends like voice search, while you are creating content. Furthermore, while targeting the SERP rankings, you should be prudent and the content should be capable of aligning with the upcoming advancements of SEO service in the near future.
Jumping on to those new SEO trends before the competitors do will help your business to catch and hold the top spots. Never forget, UX has become a must-do SEO service. So, you should give importance to UX and make sure the best possible experience to the visitors in your site.