On Page SEO Checklist to Rank Your Website Better on Google

Published by KM Mahfuz Ul Islam on October 11, 2019

On Page SEO Checklist to Rank Any Page of Your Website on top of Google Search Result Page

Search Engine these days are smarter than you might think. To be specific they are not just another piece of software that determines the value of your website, rather they are Artificially Intelligent that knows why it will rank a page of your website on top of its search result page for a particular query aka search term aka keywords. These days Google focuses more on quality of the page content, hence On Page SEO plays a vital role for your SEO success.

There was a time when you could easily rank your website on top of Google search results simply by increasing the number of backlinks. But that is not the case anymore.

Take this as an example. When we searched with the keyword “On Page SEO Checklist” we found these websites on top 3 positions of SERP. We analyzed the top 3 with MOZ. As you can see the 2nd position was occupied by igniitevisibility.com which has got 23 external links aka backlinks, whether the one on position 3 has got 122 backlinks.

So, we can easily say that your website or any of its page will not simply rank on top of Google’s search results only by increasing the number of backlinks. Google as a search engine has incorporated AI to its algorithm, which not only determines the number of backlinks or words of your webpage but also focuses on its quality.

As a result, on page SEO has become a crucial part of your overall SEO effort. In this on page seo checklist, we will determine what are the most important factors that you need to consider in order to rank any page of your website.

Let us first define a few terms related to our topic with the following FAQs:

What is SEO?

SEO stand for Search Engine Optimization. Often time the person or agency that provides SEO services are called SEO as well which means Search Engine Optimizer.

Why do I need SEO?

To rank your business website or any website page on top of Google or Yahoo or Bing search result page, when searched with a particular keywords also known as search terms

What is Keyword / Keywords?

The word or group of words that you use to search something on Google or Bing or Yahoo is called Keywords in general. When you usually type a few words or write a question it is referred to Long Tail Keyword. It is also known as Search Term.

What is Keyword Search Volume?

Search Volume is referred to the total number of searches performed for a particular keyword in a set period of time i.e.: 12 months and is represented as monthly average search volume. It is a tree dimensional data; [Keywords] vs [No. of Searches performed] vs [Time Period]; and it plays crucial role on SEO research and successful implementation of SEO campaign .

What is DA, PA, SERP & Backlinks?

DA = Domain Authority (1-100)

PA = Page Authority (1-100)

SERP = Search Engine Results Page

Backlinks = No. of links pointing to a web-page URL from an external website / websites.

Keywords Search Volume, Keyword Analysis with MOZ

On page SEO Checklist

Find Keywords with High Search Volume related to your niche
List the competitors in SERP (10 results on 1^st page)
Pick Top 3 for Growth Hacking
Find their On-Page SEO strategy
Write CONTENT on similar topic
Use Long Tail Keywords on your Copy
Use Target Keywords on Meta Title
Use Target Keywords on Meta Description
Use Target Keywords on Paragraphs and Headings
Create Internal links
Create External links
Create Backlinks (as many as you can)

We can only control Backlinks and Content

Remember the content you will create is under your control
You have to write something that is more informative, easy to consume and optimized with target keywords
Use rel=“canonical” if you copy content from other website for information sharing purpose
The rel=“canonical” tells Google that you copied this piece of content from another website and is not the original one.
Do not copy content from another website that is copyright protected, gain permission if you really need to.
You can copy CC content. CC means Creative Common.
Always give credit for materials (i.e.: images, videos, infographics) that you will use on your webpage, but is created by someone else.
Remember, you are always allowed to create a remixed version of something, but copying is forbidden.
Remix = Adds Value
Copy = Decreases your credibility

We cannot control DA and PA it will increase automatically if we can create

Quality Content + Relevant Backlinks

KM Mahfuz Ul Islam

KM Mahfuz Ul Islam is the Founder and CEO of Mahfuz Ninja, Inc. You can call him the SEO Ninja! With over 10+ years of experience in the Digital Marketing space, he and his team are catering to the inbound marketing needs of several 6 to 7-figure revenue-generating businesses. He is also a father of 3 amazing kids Irush, Zayef, and Zayan. A workaholic with an interest in traveling the whole world in his lifetime!